Marketers face a continual struggle in keeping up with these ongoing developments. However, staying on top is critical for success in the fast-paced marketing environment and staying pertinent to your target audience. So, what does the year 2022 have in store for the marketing world? Take a look around! In 2022, the digital marketing industry will witness several trends: 1: Artificial Intelligence At Its Peak — Artificial intelligence (AI) improvements in recent years have resulted in more intuitive reporting, automation of typical marketing duties such as site traffic monitoring, and increased search engine optimization for organic reach. AI can process more data faster than humans can. Using artificial intelligence to forecast your customer's next step allows you to target them with the required product or service. This type of targeting will result in high conversion rates and the impression that you know your customers. 2: Conversational Marketing — Conversational marketing is